Search engine marketing
Benefit from a great search engine marketing agency.
Our dedicated team specializes in both paid search engine (SEM) and organic search (SEO) — two important tools that can boost your online visibility. As experts in SEM/SEO, we’ll help you reach your goals by tailoring the mix of services that will be most effective.
Our search engine marketing services include:
- Google and Microsoft ads management (search, YouTube, display, retargeting, etc.)
- ongoing SEM strategy and implementation
- ad copy and creative asset development
- account audits and tracking setup
- SEO auditing and roadmaps
- local SEO optimization
- SEO content strategy
- SEO optimization and reporting

From our team
Find your audience where they are looking for you. We guide you through the dynamic search engine ecosystem, taking a complimentary approach to both paid and organic search to maximize your visibility.
David Varhol | Manager, Search & Analytics
Multi-channel strategies for your search goals
SEO and SEM are not one-size-fits-all solutions. They require consistent, ongoing attention for success. They demand vigilance, analysis, tweaking, and optimization — all of which we’re very good at, and love doing. We’ll happily take the heavy lifts — like bid management, real-time optimization, content development, technical optimization — off your plate and add them to ours.
RDW is a certified Google Partner with decades of experience in both paid search engine marketing and organic search engine optimization. To ensure that we’re focusing on the SEM/SEO aspects that make the most sense for you, we always collaborate closely with the other RDW departments working on your campaigns, and with your own internal stakeholders.
