Analytics
Transform data into insights with marketing analytics.
To accurately assess the effectiveness of a campaign, we integrate marketing analytics from the outset. We develop measurable KPIs and goals that will determine the campaign’s success, which we then use to monitor performance and establish a roadmap for improving the campaign.
Aligning with your goals
We work closely with you to find the important marketing metrics that align with your business goals. This collaboration enables us to design a personalized analytics strategy that supports the success of your marketing initiatives.
From our team
Eliminate random acts of marketing through data-driven insights. We ensure that every marketing dollar is strategically placed for maximum effectiveness.
Dave Varhol | Manager, Search & Analytics
Continuous insights, constant improvement
Optimizing a marketing campaign is an ongoing process. We monitor campaigns daily and make improvements on the fly, not just during our regularly scheduled monthly reporting calls.
Our comprehensive marketing analytics dashboards provide real-time data and high-level summaries — so you can dig as deep as you want, or focus on actionable next steps recommended by our data analytics experts. These insights are great for sharing with your internal stakeholders to prove the value of your marketing efforts.
Campaign effectiveness
“Did it work?”
Thanks to our marketing analytics dashboards, you’ll finally be able to answer this burning question. The dashboards (and our expertise, of course) make sense of the data, highlight what’s working, identify areas for improvement, and provide actionable recommendations. They’re the best way to get the most complete picture of your marketing health, and they help you make informed decisions that maximize the return on your marketing dollars.
