Access Health CT

Connecting people to health coverage options

People are more likely to pay attention to information when it’s delivered in an emotional way. Our Open Enrollment campaign for AHCT wrapped some important need-to-know points about health coverage inside a message that resonates with pretty much everyone: It’s important to take care of yourself and those you love.

Video

This emotionally relatable 30-second spot successfully reminds viewers about personal and practical reasons to have health insurance, while relaying valuable information about options, affordability, and deadlines.

Banner and Print Ads

Simple headlines, positive imagery, and brief copy quickly and effectively convey comprehensive information.

Print ads offer the luxury of more information, which is especially helpful with issues as complex as health coverage. Much of our work for Access Health CT is transcreated into multiple languages.