Author: Marla Pinto Cooperrider

In today’s fragmented landscape, an integrated media mix is more important than ever. How and where people consume media has evolved drastically — and with new channels emerging seemingly daily, this trend is sure to continue. That means you have to find the right balance of digital and traditional media to ensure your brand’s messages resonate and break through the clutter.

Do banner ads work? This is a question that we are often asked by our clients. The answer is yes. According to an eMarketer survey (January 2017), small businesses ranked display ads as the third most effective marketing tool, behind social media and their company website. What is even more interesting, is this percentage increased…