Quality over quantity is a key factor in most aspects of life, and that basic principle shouldn’t change when you’re focusing on social media marketing and content creation. Content pulls in leads by educating prospects about the brand and about what it can provide for them. Without strong content, your prospective leads aren’t being drawn…
In 2016, lead generation was the single most important goal for B2B marketers. Not only do we want more leads, we want better ones. More qualified leads. Leads that lead to conversions and increased revenue. But how do we define leads? And how do we decide which ones to focus more attention on? How to…
If you’ve read our blog before you’ve heard us talk about the importance of knowing your audience and meeting them where they are. But not all audiences are the same and neither are the best ways to reach them. So how exactly do you find the best ways to reach your target audience? Do Your…
What is a buyer persona? Have you ever been served an ad for jeans that better suit your mom? Or received an email hyping pool cleaner in the dead of New England winter? It’s likely that the companies behind those promotions don’t understand or simply don’t deploy buyer personas. Buyer personas are representations of ideal…
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