leads

Marketing Automation | Strategy

What is Lead Scoring and Why Does it Matter?
ByAli Lucchesi November 28, 2017

Are you having trouble deciding which leads are worthwhile to follow and which ones will end up being a waste of time and resources? Lead scoring may be the missing tool in your business strategy and can help boost your team members’ productivity. Lead Scoring Simply put, lead scoring is a tool used by sales…

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B2B | Marketing Automation | Strategy

What’s in a Lead? How to Define Leads in Digital Marketing
ByRDW Group November 14, 2017

In 2016, lead generation was the single most important goal for B2B marketers. Not only do we want more leads, we want better ones. More qualified leads. Leads that lead to conversions and increased revenue. But how do we define leads? And how do we decide which ones to focus more attention on? How to…

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