In recent years, many higher education institutions have started to expand their social media presence. Not only does social media help to engage current students, but it allows prospective students to feel like part of the school community before they even arrive on campus. Social media also gives alumni an easy, accessible way to stay…
Your organization probably isn’t spending enough time or effort on your email marketing strategy. While many businesses consider themselves to be utilizing the tactic—93% of B2B marketers to be exact—we find that most aren’t taking full advantage of email marketing. After all, your audience is there; active email accounts are expected to hit 5.6 billion…
Creating an email marketing campaign can feel daunting. Balancing your organization’s needs and those of your contacts is often a challenge. And with email best practices always evolving, it’s easy to feel out of the loop about the “right way” to approach your email marketing strategy. The good news is, there’s a great deal of…
Content marketing is vital for healthcare organizations, so it’s not surprising that 83% are in some capacity engaging with content marketing. Yet, 58% state their efforts as only somewhat effective. One of the questions we hear most often from our clients in healthcare is how to create content that resonates with their audience, in addition…
There’s no question about it, content is a substantial component of a successful digital marketing strategy, and as savvy marketers, we know the best way to map content is with an editorial calendar. Surprisingly, we heard from LinkedIn that only 30% of marketers have a content strategy documented. To help close the gap we’re revealing…
In the world of content marketing, brands are constantly competing to have the most engaging, shareable content, with new trends arising on a regular basis. Standing out amongst these trends is video marketing, an approach that aims to increase engagement by incorporating video content into the mix. This method of communicating to consumers has taken…
Is your content translating to more business? Bottom line is if your content isn’t reaching your leads then you’re missing out on an opportunity. There’s a reason why content marketing is being echoed throughout digital marketing as one of the most prevalent strategies of 2019. With the right content marketing strategy, you could generate over…
A look at four aspects of digital marketing and what they bring to the (virtual) table. We’re long past the days where digital marketing is a trend, but relatively speaking it is still in its formative years when compared to non-digital mediums such as print, outdoor, and terrestrial radio. Digital strategies and the approaches and…
Digital marketing is constantly evolving. Nowadays incorporating digital tactics in your strategy can make your approach more flexible, more personal and in many cases, more engaging than using traditional marketing methods alone. Whether the tactics are social media, SEO, email, a website or a combination of these and more making an impact has never been…
With 90% of students researching colleges and universities online, institutions who practice inbound marketing for higher education are better positioned to engage prospective students along their path to admission. For would-be students, applying to college is more stressful now than ever before. Choices abound, competition is stiff, and tuition is high. Some prospective students will ditch a…
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