Rhode Island Department of Health

How do you connect with the hardest-to-reach populations who are most at risk from the spread of HIV? Our “Just get tested” campaign meets our audience where they are. The message is non-judgmental and simple: Enjoy your sex life… just get tested for HIV. Print, online display ads, posters, bar coasters, and out of home promote a microsite with links to local testing locations.

UNM Campaign