Access Health CT
Is it possible to bring health insurance to everyone?
Without health insurance, people can experience extreme medical, financial, physical, and mental hardship — at any stage of life. That’s why Access Heath Connecticut (the state’s healthcare insurance marketplace) encourages all residents to enroll in quality health insurance that can provide protection and improve health outcomes.
Deploy a year-round customer acquisition and retention strategy to pursue the goal of all CT residents having health insurance. Some messages highlight the value of using and having health insurance at all stages of life, while others focus on increasing health literacy to facilitate enrollment.
We’ve helped Access Health CT make progress in improving health care quality, increasing the number of insured residents (to 94.7%), and reducing health disparities for all Connecticut residents — most importantly, for vulnerable populations who don’t have access to employer or government sponsored health insurance.
Online resources deliver a great deal of information, while also helping AHCT explain its mission and encourage enrollment.
Television spots and online videos successfully illustrate how important it is to have health insurance, no matter what stage of life you find yourself in.
Social media images feature a wide variety of people, so pretty much everyone could see themselves in the work.
Social media images feature a wide variety of people, so pretty much everyone could see themselves in the work.
Public transit advertising offers a great opportunity to reach ridership where they have time to absorb our messages.
Public transit advertising offers a great opportunity to reach ridership where they have time to absorb our messages.