Cape & Coast Bank
Rebranding a local institution
Renaming and rebranding a well-loved local bank is not a
quick and easy job — especially when it’s been around for
more than a century. Years of planning and research went into
the development of a local-centric name, identity, tagline,
and launch campaign. Featuring local talent and businesses
cements the uniquely ownable brand positioning.
New name and logo
