Rhode Island Executive Office of
Health and Human Services

Finding emotion in facts and figures

Numbers and percentages related to overdose deaths tell only part of the story — and they can leave you feeling disconnected from the reality. We turned those cold, clinical facts into the launching point for very brief stories told by those who have lost a loved one to drugs. Bright colors, gritty visuals, and straightforward language create a powerful campaign that uncovers the full impact behind the facts.

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