What are Google AMPHTML Ads?
What are some of the advantages?
As mentioned earlier, speed is key component to AMPHTML Ads success. Instead of delayed load times sometimes found with traditional banner development, imagine if your ads loaded immediately before the viewer sees them thereby improving the visibility of your marketing campaign. Sounds nice, right? This is how AMPHTML ads are designed to function.
The validation process that AMPHTML Ads go through provides an extra safety net that prevents unwanted malicious code from catching a ride within your banner files. Traditional HTML5 banners don’t have the same verification process that ensures safe adverting campaigns on all websites. See the AMP validator for yourself here.
Conversion rates suffer when you develop banner ads that aren’t shown to users because of loading delays. AMPHTML Ads can increase user engagement because of the improved performance compared to traditional banners.
With the increasing amount of AMP Pages showing up in Google Search Results, guaranteeing visibility of your ads is becoming more of a challenge. AMPHTML Ads can be displayed on both Non-AMP HTML and AMP pages, increasing your chance of being seen by your target audience. Traditional banner ads, on the other hand, do not pass the verification process to be displayed on both and may reduce your visibility.
With the growth of AMP, most popular development tools now include AMPHTML Ads builders within their software. Companies like Adobe and Google currently offer the option to generate this new advertising vehicle that one day may be the standard in banner creation.
Wayne Hagerty is an Interactive Developer at RDW with years of experience in WordPress site development, Mobile App Development as well as other aspects interactive development services. He also believes that every Patriots football game day should be a national holiday.