Like many of our clients, you need to deliver positive public health outcomes so you can demonstrate that you are, in fact, improving the lives of individuals, families, and entire communities. It’s our job to find the best, most cost-effective ways to activate behaviors that will make your target audience healthy and you a success. […]
It’s the fourth quarter of the calendar year, and your strategic planning activities are likely to be in full swing (if not already completed). As a communicator, it’s essential that you have a seat at the planning table to ensure effective communications are a key element of the plan. Few things are more critical to […]
Several years ago, at a tradeshow cocktail reception, a colleague introduced me to a small group of associates as “a thinker.” I sensed some duplicity in his compliment; afterwards, I asked him what he meant. Inhibitions gone by this point, he explained that I sometimes “overthink” things. After thinking long and hard about it, I […]
The first uses of the popular phrase “a picture is worth a thousand words” date back to the early 1900s. Given the exponential rate of inflation since that time, is it safe to say that a picture is now worth two thousand words, or maybe three thousand? I think so. One of my first jobs […]
Everything feels new. We are constantly experimenting and feeling our way with new digital media and stimuli, to see what works and what doesn’t. These days, clients and agencies alike are best served to adopt a beginners mind. “In the beginner’s mind there are many possibilities, but in the expert’s there are few,” said Shunryu […]