About Jim Pontarelli

Jim Pontarelli is RDW’s President and lead researcher and planner. Over the years, he’s worked on numerous Fortune 100 brands. Endlessly curious about how people think and behave, he recently became a licensed clinical social worker and trained group therapist.
Entries By Jim Pontarelli
  • Don’t Think Too Hard

     Several years ago, at a tradeshow cocktail reception, a colleague introduced me to a small group of associates as “a thinker.” I sensed some duplicity in his compliment; afterwards, I asked him what he meant. Inhibitions gone by this point, he explained that I sometimes “overthink” things. After thinking long and hard about it, I […]

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  • More Than a Thousand Words

    The first uses of the popular phrase “a picture is worth a thousand words” date back to the early 1900s. Given the exponential rate of inflation since that time, is it safe to say that a picture is now worth two thousand words, or maybe three thousand? I think so. One of my first jobs […]

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  • Same As It Ever Was

    Everything feels new. We are constantly experimenting and feeling our way with new digital media and stimuli, to see what works and what doesn’t. These days, clients and agencies alike are best served to adopt a beginners mind. “In the beginner’s mind there are many possibilities, but in the expert’s there are few,” said Shunryu […]

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