Conversions. You know they’re important and you’ve likely heard a lot about how they figure into your marketing strategy, but do you know what the term actually means? If not, you’re not alone. Read on for a little marketing jargon 101.
Are you considering cashing in on the power of social media for your bank or financial institution? Social media for banking and finance means more than branding your products. One of the greatest values of social media for your financial institution may be in leveraging social media for banking customer service.
If you’ve read our blog before you’ve heard us talk about the importance of knowing your audience and meeting them where they are. But not all audiences are the same and neither are the best ways to reach them. So how exactly do you find the best ways to reach your target audience? Do Your…
You’ve no doubt heard a lot recently about the importance of using paid social media tools. But what about your organic social media presence? As platform algorithms continue to evolve and organic reach declines, you may be tempted to throw in the towel … but don’t give up just yet. Your organic social media presence…
Increasing student engagement is a constant goal for higher-ed marketers, and for good reason. Social media can be a powerful way to reach and engage with one of their most important audiences: students. You know they’re using it and chances are you’ve tried it out too. In fact, the average social media following for the…
With the decline of organic reach on Facebook, the need to incorporate sponsored content into your strategy can no longer be ignored. Even with a modest budget, Facebook Ads can result in social engagements, web traffic, and, ultimately, conversions for your brand when used effectively. Already running ads for your page but something’s just not…
If you’re running paid social media campaigns (and in today’s social media landscape, you should be) you’ll need to measure paid social media performance. With so much data provided by the various social media platforms (*cough cough, Facebook*) it can be easy to get lost in a sea of numbers. So where do you start?…
If you’re a higher-ed marketer you’re probably used to the ongoing competition for quality applicants, and now you’re also competing for their attention online. After all, to reach your audience you have to meet them where they are, right?
LinkedIn isn’t just for personal use. The social networking site may be billed as “for professionals,” but don’t let the ostensibly more serious nature of this platform scare you away. According to Pew Research Center a quarter of online adults are on LinkedIn. You read that right. That’s 25% of everyone on the Internet, who…
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