Redefining Success: The Value of Higher Education
How you define the value of an education at your school will help students and families define their specific vision and criteria for success. It will also help you differentiate your school.
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A Mandate for Professional Education
Effective professional learning must align closely with real job responsibilities and role-specific skill sets. It is vital, therefore, that academic institutions clearly differentiate their professional programs from general continuing education.
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Uncover Unique Opportunities to Differentiate Your School
As regular undergraduate application deadlines near, it’s a timely reminder for you to look beyond your institution’s traditional differentiators and marketing messages. Rankings, academic programs, residence halls, internships, and athletic facilities are still relevant, but they no longer tell the full story.
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Crunch Time: Launching a New Admissions Cycle
As summer wraps up, you’re likely feeling the heat as you get ready to launch a new undergraduate admissions cycle. If you’re not there yet with your refreshed admissions marketing campaigns, don’t worry — you’re not alone. It’s not too late, but it’s time to get busy. Here’s a checklist to help stay organized and on track during the crunch time that is upon you.
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Bridging the AI Literacy Gap Between Higher Education and Industry
The hesitation surrounding artificial intelligence in education settings stems from legitimate concerns that reflect education’s mission to develop independent thinking and authentic learning. In contrast, AI tools in the workplace are enhancing human capabilities, prompting organizations to invest in upskilling and digital fluency to remain competitive. How do we better prepare students while preserving the intellectual rigor of higher education? The path forward requires a fundamental shift in how we approach AI in education.
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Belonging, Equity, and the Future of Higher Education
In RDW’s most recent DEI webinar, we shared valuable insights into the future of higher education and how to better support underrepresented students. Several key takeaways are highlighted below; you can listen to the full conversation here. As diversity, equity, and inclusion (DEI) programs face growing scrutiny — and in some cases, direct threats —…
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Maximizing Higher Education Admissions Yield: Seven Messaging Strategies for “Emerging Adults”
This is the final post in our three-part series aimed at helping higher education and enrollment marketing professionals increase yield by encouraging accepted students to enroll and matriculate. In the first post, we shared a practical checklist of strategies and tactics to improve admissions yield. The second post offered a fresh take on audience-centered messaging…
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Maximizing Higher Education Admissions Yield: Messaging in Today’s Higher Education Environment
This is the second installment of our three-part series designed to help higher education and admissions marketing professionals boost yield and encourage accepted students to enroll and matriculate. Our first post explored a complete checklist of strategies and tactics to increase higher education admissions yield. In this post, we’ll explore a fresh perspective on audience-centered…
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Maximizing Higher Education Admissions Yield: Digital Tactics for Secondary Recruitment
This is the first installment of our three-part series designed to help higher education and admissions marketing professionals boost yield and encourage accepted students to enroll and matriculate. In this post, we’ll explore a comprehensive checklist of strategies and tactics to increase higher education admissions yield. Our second post will dive into audience-centered messaging —…
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The Value of a Brand Touchstone in Higher Education
For the past several months you and your team have led a branding effort across your university. You’ve facilitated ideation sessions with the Dean and university leaders, soliciting their perspectives. You’ve engaged key audiences and stakeholders including prospective students, current students, alumni, corporate partners, faculty, and staff along the way… diving deep to understand what…
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