10 Tips to Get the Most Out of Your Next College Sports Sponsorship by Lynn Butler | Feb 19, 2019 | Advertising & Creative, Banking & Finance, StrategyYou may have attended a college sporting event and seen an organization’s name and logo featured on the scoreboard or …
Social Is As Social Does: Social Media for B2B Companies by Lynn Butler | Mar 8, 2013 | B2B, Social MediaSome business-to-business (B2B) companies think that “going social” means putting up a Facebook page and calling it a day. Some …