If there are any life lessons learned from Jim Carrey’s 2008 comedy Yes Man (aside from Red Bull not being a substitute for sleep) they would be surrounding the pitfalls of being blindly agreeable. On one hand; saying “yes” can open up your world to new opportunities, eliminate conflict, and oftentimes feel easier. On the […]
“There’s an app for that!” This iconic phrase coined (and later trademarked) by Apple in the mid-2000’s has shown to be borderline prophetic as the rest of the mobile phone market followed suit with a top priority on their developer ecosystems. From 2011-2017, the Apple App Store alone saw in increase of over 2 million new […]
When stepping into development of any social media marketing strategy, there can be an overwhelming plethora of options for where your content can make it’s home. Sure, you’ve heard of the more traditional networks such as Facebook, Twitter, Instagram, and others – but you may not have taken as deep a dive into the powerful […]
Think social media and financial marketing don’t mix? You may be missing out on quite the cocktail. In compliance-driven industries it can be easy to shy away from new communications frontiers in an abundance of caution. Everyone has undoubtedly experienced social marketing from their favorite food brands, TV shows, and Amazon Prime purchases (after all, […]
One of the most useful aspects of social media marketing is the capacity for public, two-way conversation with your audience. For many, it’s also the most terrifying. The good news is there are plenty of ways to ensure you’re managing the activity on your properties while avoiding censorship in social media. Reviews, comments, shares, reactions, […]