We’re often asked when it comes to influencer marketing whether bigger influencers equate to greater returns. The discussion of whether to use a macro influencer versus a micro-influencer has gained a lot of attention in the last few years and for good reason. As social media and digital PR continue to dominate, influencers are gaining…
Growing up, I began to write short, silly stories and ever since then I knew that I wanted to pursue a career in creative writing. It wasn’t until college that I started exploring ways to apply my creative writing abilities to business. As an intern at RDW, I now look at creative writing beyond its…
Within the ever-changing world of social media, brands are embracing influencer marketing as the latest and greatest tactic to build brand awareness and promote social media engagement. Influencer marketing is a form of digital PR that allows brands and influencers to form partnerships that promote the brand on social media while compensating the influencer. Today,…
Learn why SEO and content marketing work better together. If you’re an HBO subscriber, science fiction buff or just a fan of mind-bending prestige drama, you’ve no doubt heard of last year’s breakout hit Westworld. Set in the fictional realm of a wild-west-like theme park called Westworld, the show follows the trials and tribulations of…
Not sure how to optimize your blog posts and web pages? Our 2018 On-Page SEO Checklist can help you get a jump start. As defined by the search engine optimization gurus at Moz, on-page SEO is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.” It…
Since you’re here, there’s a good chance you’re either fully aware of content marketing, or you’ve been wondering what all the buzz is about and what value it can bring to an organization. Content marketing is an ever-growing world, one that is important to any business. But what is the business value of content marketing?
Learn how to begin entrusting your company and brand voice to your PR/communications agency – and strengthen it. Sound is one of our five senses. Heavily influenced by “voice,” it is the foundation of how we perceive and are perceived by others. When you partner with a PR/communications agency, you put a significant amount of…
Quality over quantity is a key factor in most aspects of life, and that basic principle shouldn’t change when you’re focusing on social media marketing and content creation. Content pulls in leads by educating prospects about the brand and about what it can provide for them. Without strong content, your prospective leads aren’t being drawn…
While lead generation and demand generation are often used interchangeably, they are not the same. When used together, however, they make quite the powerful team. After all, without demand, there can be no leads. Let’s take a closer look at lead generation vs demand generation.
Engagement, especially online engagement, is key to building loyalty and turning customers into brand ambassadors. And while Millennials and Gen Z may be known for their internet habits, they’re not the only ones looking to engage online. So how can your brand earn that all-important online engagement? Here are some of our top tips… Be…
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