If your company operates in the energy and transportation sectors, you face a tough situation: Customers see higher bills, but the real reasons for them are mostly beyond anyone’s control. In times like these, what and how you communicate with utility customers become very important.
Expanding and upgrading the energy grid is always essential — but rarely simple. Projects that build new transmission lines, modernize infrastructure, or support the shift to clean energy are complex, uncertain, and often controversial. In our experience, utilities that adopt the following strategies tend to experience faster project approvals, fewer objectors, and stronger public support.
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