With the continuous changes taking place with website development, it’s important to find new ways to improve user engagement while freeing up your time to focus on other business initiatives. Chatbots are here to help. Before we dive into the top 6 benefits, let’s discuss what an AI chatbot is and how it works. What…
Your organization probably isn’t spending enough time or effort on your email marketing strategy. While many businesses consider themselves to be utilizing the tactic—93% of B2B marketers to be exact—we find that most aren’t taking full advantage of email marketing. After all, your audience is there; active email accounts are expected to hit 5.6 billion…
Higher education institutions are not all the same and neither are their prospects for that matter. As the higher ed space continues to become saturated, the harder and more essential it becomes for higher ed marketers to recruit and communicate effectively with their “ideal” prospects. Similar to other transactions in our modern digital and information…
If you are new to artificial intelligence marketing, you may be one of the few. According to Forbes, 84% of marketing organizations are implementing or expanding AI and machine learning in 2018. Today, we’ve decided to unpack the increasingly popular practice with answers to five common questions about marketing with artificial intelligence.
What is Digital Personalization? You’ve been there, sifting through your inbox, deleting irrelevant emails, asking yourself why you get so much junk. Or landing on a company’s homepage only to be overwhelmed with options and left wondering why you came. Consumers decide quickly, often in a matter of seconds, whether or not they like a…
Are you having trouble deciding which leads are worthwhile to follow and which ones will end up being a waste of time and resources? Lead scoring may be the missing tool in your business strategy and can help boost your team members’ productivity. Lead Scoring Simply put, lead scoring is a tool used by sales…
In 2016, lead generation was the single most important goal for B2B marketers. Not only do we want more leads, we want better ones. More qualified leads. Leads that lead to conversions and increased revenue. But how do we define leads? And how do we decide which ones to focus more attention on? How to…
While lead generation and demand generation are often used interchangeably, they are not the same. When used together, however, they make quite the powerful team. After all, without demand, there can be no leads. Let’s take a closer look at lead generation vs demand generation.
Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to…
Larry Bird once said, “It doesn’t matter who scores the points, it’s who can get the ball to the scorer.” You could probably say the same about most marketing and sales teams. We marketers work tirelessly; creating countless campaigns to generate leads and pass them on to our sales superstars for what we hope will…
End of content
End of content