There’s no doubt that running a successful paid search campaign can be a profitable strategy for your business if done properly. But to get that ROI back, you need to fully understand what you’re getting yourself into. Not surprisingly, Google makes it VERY easy to spend money in AdWords, and things can get out of…
Learn why SEO and content marketing work better together. If you’re an HBO subscriber, science fiction buff or just a fan of mind-bending prestige drama, you’ve no doubt heard of last year’s breakout hit Westworld. Set in the fictional realm of a wild-west-like theme park called Westworld, the show follows the trials and tribulations of…
Not sure how to optimize your blog posts and web pages? Our 2018 On-Page SEO Checklist can help you get a jump start. As defined by the search engine optimization gurus at Moz, on-page SEO is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.” It…
We all know how quickly hours can pass as you meticulously comb through AdWords keyword planner ideas or the time put into reviewing performance and analyzing data. Most days a detailed, thorough analysis is necessary. But what if time is not on your side? Or maybe, you just want to quickly pop in and get…
In the fight over search engine results dominance, is there a clear winner between SEO and SEM?
The answer is: not really. In fact, Search Engine Optimization and Paid Search can work together.
Since Google’s algorithm updates the past several years, there has been much speculation around the “death” of SEO.
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