To emoji, or not to emoji, that is the question… Emoji-based marketing campaigns have increased 777% year-over-year, so something has to be working here. Although, before incorporating emojis in your messaging, consider your brand, their voice and how you want to be perceived by the public to understand if emojis are an appropriate way to…
Find out how the transition to Digital PR is changing the roles of modern-day publicists and the tactics they are using to stay on top of news feeds. Look around and count the number of people captivated by their phones. It’s no surprise that 51% of all web visits are on mobile devices. Pew Research…
As organic reach continues to decline, the value of the paid social media dollar is climbing. With an estimated $41 Billion worldwide spent on social media advertising in 2017, it’s clear that brands are seeing real value in this digital marketing tactic. But how can you improve the ROI of your paid social media campaigns…
Quality over quantity is a key factor in most aspects of life, and that basic principle shouldn’t change when you’re focusing on social media marketing and content creation. Content pulls in leads by educating prospects about the brand and about what it can provide for them. Without strong content, your prospective leads aren’t being drawn…
Engagement, especially online engagement, is key to building loyalty and turning customers into brand ambassadors. And while Millennials and Gen Z may be known for their internet habits, they’re not the only ones looking to engage online. So how can your brand earn that all-important online engagement? Here are some of our top tips… Be…
Amongst many of the social networks, LinkedIn has come a particularly long way. What was once pigeonholed as a living resume for job seekers and feeding ground for hungry recruiters, is now a bustling community of active professionals in all industries. Here is where modern thought leaders are born, ideas are exchanged, and networks are…
One of the most useful aspects of social media marketing is the capacity for public, two-way conversation with your audience. For many, it’s also the most terrifying. The good news is there are plenty of ways to ensure you’re managing the activity on your properties while avoiding censorship in social media. Reviews, comments, shares, reactions,…
Are you considering cashing in on the power of social media for your bank or financial institution? Social media for banking and finance means more than branding your products. One of the greatest values of social media for your financial institution may be in leveraging social media for banking customer service.
Are you a B2B marketer still struggling with how to use LinkedIn? Though the professional social site is great at connecting individuals and companies for career networking, LinkedIn is also an amazing way to grow a network of prospects. Here, we’ll walk you through how to use LinkedIn as a powerful sales and marketing tool…
You’ve no doubt heard a lot recently about the importance of using paid social media tools. But what about your organic social media presence? As platform algorithms continue to evolve and organic reach declines, you may be tempted to throw in the towel … but don’t give up just yet. Your organic social media presence…
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