Nonprofit leaders have long recognized the importance of diversifying revenue. Today, as government funding grows more unpredictable, diversification is becoming a much more urgent priority. And the fact that individual giving is in a steady decline only adds to the pressure. Recent trends show: What can you do now to diversify your nonprofit’s revenue streams?…
Maximizing Collaboration: A Guide for Communicators In today’s rapidly changing business environment, “collaboration” is more than a buzzword. It’s a strategic necessity. Our own market research reveals that organizations increasingly rely on networks of partners and internal teams to enhance their capabilities and better serve their customers. This is an encouraging trend for all businesses,…
We live in dramatically changing times, and the moment-to-moment shifting of the ground beneath us can leave many of us anxious. As a leader, marketer, and communicator, you likely feel the impact of this reality. In times of instability, people instinctively seek something — or someone — reliable, steady, and true. Whether you serve customers,…
In today’s hyper-connected world, not having a strong digital presence is like opening a store in the middle of the desert. It could be the best store in the world, but without a way for people to find it, it’s just a mirage. So, let’s talk about why every business needs an online identity that’s…
In today’s digital-first world, creating a great user experience (UX) is one of the most powerful tools for marketers. With consumer expectations at an all-time high, brands that prioritize a seamless, enjoyable experience are not only winning loyal customers but also maximizing the impact of their marketing efforts. This post explores the essentials of UX…
As a bilingual intern fluent in both Spanish and English, I bring a unique perspective to creating multilingual marketing strategies that break down language barriers. Here are my top tips for building culturally sensitive and effective content for multilingual audiences, inspired by both my personal and professional experiences. Why Multilingual Marketing Matters in a Multicultural…
As marketers, we know that emotions play a big part in advertising and marketing. It’s our job to create positive emotional connections between our target audience and our brand. This is essential for customer retention and brand loyalty in markets where many competitors offer similar products or services. Think of your relationship with consumers as…
Communicating the integral messaging of public health initiatives can be a complicated feat. The messaging can be sensitive, always important, and oftentimes complex. Audiences are sometimes broad or very narrow. The key individuals you want to reach, especially those from vulnerable and underserved communities, can be hard to get in front of your messaging if…
Social media marketing is a constantly evolving field that has given companies of all sizes a platform to reach new audiences and achieve their business goals. So, with things always changing, how can you tell if your paid and organic campaigns are doing well? That’s where social media measurement comes in. It’s important to set…
Email marketing is a powerful tool for businesses of all sizes. It allows you to reach out to customers, build relationships, and promote your products or services. But, one of the biggest challenges facing email marketers? Ensuring that your email campaigns display correctly across all email clients, particularly when it comes to email templates and…
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