Let’s walk through a situation you may know very well. You just finished assembling your Request for Proposal (RFP). It includes the goals you’d like to achieve, the scope and timeline, qualifications, and other details you think are important to ascertain. Now it’s time to disperse your RFP to agencies that you’ve researched and identified as potential partners…
With so much competition for people’s attention nowadays, collaborating (especially with your competitors) might not be the first strategy that comes to mind, but many brands have seen success doing just that. Over the last few years, as collaborative marketing has become more common, businesses have looked to gain partnerships with others in both different…
Social media influencers. They’re all the rage. People want to become them and advertisers want to engage them. As social media has continued to flourish and become a mainstay in the daily lives of everyone from teens to older adults, influencer marketing has continued to become more accessible and in demand by marketers. Social media influencer marketing is the ability to utilize a social media persona…
Diversity in marketing and advertising is important. When selling a product or service you want everyone in your audience to see themselves benefiting from what you have to offer. It is important that everyone feels understood and represented at a deeper level. Being more inclusive in your advertising starts at the beginning of the creative…
A challenger is a brand aiming to disrupt the market— they are neither a leader or a niche. These brands are ambitious, bold, and go against “the norm”. A big aspect of what makes a challenger brand is authenticity, which is something we have seen to be more important to consumers in recent years. These…
Among marketing efforts, healthcare marketing demands a high level of understanding of your audience. Empathy toward the sensitive situations and emotions of people who need healthcare services is paramount. By ensuring your strategy and messaging are attuned to your prospective customer’s situation, you’ll position yourself to responsibly encourage engagement. Keep these four steps in mind…
While banking might never be described with synonyms of “exciting,” there’s no reason banks or credit unions should resign themselves to boring, unimaginative, look-alike marketing campaigns. Here are three ideas to keep in mind when thinking about launching a new campaign for your financial institution. Show your customers that you understand them. Everyone wants high…
Three? Is that all it takes? Yep. Granted, there are many other things that will boost your efforts to ensure your copywriting is read. Strong keywords, up-to-the-minute SEO, actionable analytics… they’re integral to your content marketing strategy. But the tips I’m sharing here are simpler and less sophisticated. Because that’s the kind of guy I…
When integrated marketing isn’t always seamless, you can still connect the dots and tell a holistic story of your marketing efforts and their results. The phrase “integrated marketing” has become somewhat cliché, but the execution of it has far from been perfected. Myriad technologies, departmental silos, and many other factors can limit a seamless connection,…
Most of us know someone, have heard stories, or have even been directly impacted by impaired driving. But just being aware of the very real dangers and tragedy wasn’t stopping the problem. In late 2017, alcohol-impaired accidents had reached a staggering all-time high in the state of Rhode Island. In an effort to change that,…
End of content
End of content