At recent conference for communications professionals, I had the opportunity to sit in on a really inspiring session about the confluence of public relations and virtual reality. Neither is a new concept, but combining them to create a really powerful experience is. So new that few professionals (if any) are doing it…yet. So, what’s the…
Digital marketing is taking over the world, it seems. To people who were raised online, traditional marketing tactics (print, radio, TV, and more) might seem like something that should be left in the past. And while many businesses are aiming to grab consumer attention through online and digital media over print, they shouldn’t discount traditional…
What is a digital marketing measurement plan and why do you need one? Nowadays most marketers know the importance of measuring their marketing campaigns. As my colleague recently wrote, “if you’re not measuring, are you even marketing?”. You might already know that you want to measure, but what about how you measure and why you…
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