You’ve no doubt heard a lot recently about the importance of using paid social media tools. But what about your organic social media presence? As platform algorithms continue to evolve and organic reach declines, you may be tempted to throw in the towel … but don’t give up just yet. Your organic social media presence […]
We all know how quickly hours can pass as you meticulously comb through AdWords keyword planner ideas or the time put into reviewing performance and analyzing data. Most days a detailed, thorough analysis is necessary. But what if time is not on your side? Or maybe, you just want to quickly pop in and get […]
You probably already know the importance of mobile in marketing and digital media. You may have already moved your site to a responsive design or considered what tactics to use to reach users on their phones. But for many, mobile is still an afterthought and something that’s “nice to have” but not necessary. Well, as […]
Creating work and sharing feedback with your clients in person is an important part of the creative process. A good working session allows you to take full advantage of a client’s subject matter expertise and to ask questions and refine your work in real time. Similarly, clients can learn more about the process, make the […]
What is a digital marketing measurement plan and why do you need one? Nowadays most marketers know the importance of measuring their marketing campaigns. As my colleague Sarah recently wrote, “if you’re not measuring, are you even marketing?”. You might already know that you want to measure, but what about how you measure and why […]