3 Keys to a Successful TikTok Strategy 

Businesses are always looking for new ways to market themselves and set themselves apart. Using TikTok as part of your social media marketing strategy can be a refreshing way to do so. TikTok stretches away from traditional advertising that can be seen on other social media platforms. It focuses on an audio-visual format to make the app’s content engaging and provide an intimate connection with the audience. TikTok focuses on authentic short-form videos versus highly produced content.  

Here are a few ways to step outside of the box with your TikTok strategy and reach your business goals.  

1. Mastering the Art of Being Casual

Going into marketing on social media, there is always a level of production value a company tries to uphold. When companies started marketing on TikTok, brands stepped outside traditional marketing tactics. As you get started with content creation, keeping the platform’s nuances in mind can entice users to interact with your brand.  

The most successful companies on the app post and act like their audience on TikTok. The casual nature of the social platform makes content engaging for a broad audience. This helps brands tap into new markets by breaking out into a new creative space and challenging the digital marketing norm.

2. Participating in Trends

TikTok constantly has new trending sounds and videos, so staying on top of trends is vital if you want to stand out. The algorithm pushes multiple videos of the same trends into users’ feeds, so participating in them can help land you on someone’s For You Page (or FYP for those in the know).  

If keeping up with trends seems overwhelming, the “Creative Center” on TikTok’s website tracks activity on the app. There are also creative tools, video templates, and tutorials that you can follow to help enhance your content and stay ahead of the game.  

The more comfortable marketers get participating in trends, the easier it is for them to create their own. Many companies have started their own personalities on the app using trends and, in turn, were able to create their own successful trends. Keep in mind while you create, that a personal account has access to both ”Commerical Sounds” and “Sounds,” while a business account only has access to “Commerical Sounds.” But don’t let this hinder your creativity because many “Commercial Sounds” trend! 

3. Interacting with the Audience

 Companies grow their reach on TikTok by interacting with their comments and videos that mention them. Doing this creates a personal connection between a company and the audience, even if they are not your customers. Interacting with your comments will show the audience that you care about your followers and are just like them.  

While it is crucial to keep up with trends and sounds, keeping up with the users’ language is also essential. TikTok gives companies a platform to show their personality and have a little fun. Duolingo and Ryanair are two examples of businesses that have made a personality for themselves. If your business does not have a mascot, you can still add personality to your business by having people in your videos. Engagement is critical for all social media and TikTok lets you do things you may not have seen before.  

When creating content, think of yourself as a consumer. Consider what you want to see when casually scrolling through an app. You will probably gravitate toward a page that you relate to and understand. That is why it is essential to create TikToks that feel like a personal experience. Using TikTok can help set you apart from your competitors.  

While brands having a presence on social media is nothing new, many businesses keep their tone professional, and audiences may not be accustomed to a company posting and interacting in a less formal way. Posting relatable, informal, content will not make your business any less professional but will show that you understand your target audience. Properly executed, there is so much room for success on the app for your brand.