Content is what keeps the social media engine burning – and it’s also one of the most challenging aspects of engaging your audience. The most successful digital presence begins with a cohesive, and well-articulated strategy. Use yours as a structure to reach your desired target audiences, hone your voice, and focus your content creation efforts. …
In our years of public health communications, we’ve worked on projects for a variety of initiatives from vaccination to heat safety, disease control and prevention, and more. And whether the goal is increasing awareness of public health initiatives, driving content to your website or community partner sites, or encouraging phone calls, one thing has become…
When was the last time you took a long, hard look at your social media strategy? If you had to pause to think about it, it’s probably time to assess your efforts again. A competitive analysis (or social media audit) can be time-consuming, but when done correctly it can provide invaluable insights to help you…
Summer is well underway and for higher-ed marketers that means a new group of students will soon be flocking to campus for the start of fall semester. With 64% of 18-29 year olds using Instagram, there’s no denying showcasing university culture on Instagram will be crucial to making an impact with these students. Instagram posts…
If you’ve spent any time developing a social media strategy you know making an impact with your audience isn’t always easy. Enter the newest addition to your content mix: Augmented (AR) and Virtual Reality (VR). Recently, social media platforms have been incorporating AR and VR features into their platforms and brand and users alike are…
Learn the impact higher education influencers can have on your higher ed marketing strategy. Back-to-school season is upon us and for higher-ed marketers that means peak recruitment is underway. Application deadlines are looming and soon students will be waiting in anticipation of those decision letters. But before that happens they have to like your institution…
From undergraduates and graduates to continuing education candidates and certificate seekers, each group of higher education prospects has a unique set of needs when it comes to choosing the right institution for them. Schools who understand those needs can effectively use multi-channel marketing tactics to nurture prospects from awareness to consideration to decision. But how…
As organic reach continues to decline, the value of the paid social media dollar is climbing. With an estimated $41 Billion worldwide spent on social media advertising in 2017, it’s clear that brands are seeing real value in this digital marketing tactic. But how can you improve the ROI of your paid social media campaigns…
Engagement, especially online engagement, is key to building loyalty and turning customers into brand ambassadors. And while Millennials and Gen Z may be known for their internet habits, they’re not the only ones looking to engage online. So how can your brand earn that all-important online engagement? Here are some of our top tips… Be…
With increasing competition in the higher education landscape and an array of digital tactics at your disposal, it’s harder than ever to resonate with prospective students and truly make an impact. Just reaching prospective students is no longer enough. You have to “engage” with them throughout the student journey in an effective and measurable way….
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