Expertise. Opinions. And some fun.

Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.

Making the Most of Google Data Studio Reporting

by RDW Group | Feb 28, 2019 | Integrated Analytics

You may have seen that a while back Google announced that Data Studio, Google’s free data visualization and reporting...

Marketing Analytics: Uncover The Health of Your Data

by RDW Group | Feb 25, 2019 | Integrated Analytics

We’ve talked before about getting your marketing analytics squared away, but one of the first steps is understanding the...

How To Revamp Your Marketing Analytics Strategy For 2019

by RDW Group | Jan 8, 2019 | Integrated Analytics

Now that we’re firmly within the New Year, you’re probably thinking about how to put your best work out there …

3 Kinds of Benchmarks Digital Marketers Must Measure

by RDW Group | Feb 9, 2018 | Integrated Analytics

Everyone loves a good benchmark. And why not? To paraphrase Alistair Kroll, author of Lean Analytics, “you don’t know …

Why Measure Cost Per Acquisition?

by RDW Group | Dec 8, 2017 | Integrated Analytics, Strategy

Cost Per Acquisition is an important metric that can help you gain useful insights on true return on investment. If …

Why Attribution Matters: Digital Marketing Measurement

by Kaitlyn Delaney | Nov 20, 2017 | Integrated Analytics, Strategy

If you’ve read our blog before you’ve heard us talk about the importance of digital marketing measurement. But how exactly …

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