The competition for prospective students is steadily on the rise and with myriad options for students to choose from it’s essential for your school to stand out. Since fall 2019, enrollment is down 6.5%. Why? Factors like increased costs, switching to and from remote learning, restricted campus life, and other Covid-19 considerations have all played…
You may have seen that a while back Google announced that Data Studio, Google’s free data visualization and reporting product, was officially out of Beta…and we’re super excited about it! We also thought that now would be a good time to share some of what we’ve learned since we started using the reporting tool in…
We’ve talked before about getting your marketing analytics squared away, but one of the first steps is understanding the health of your data so that before you start analyzing performance you can know if the numbers are right. So where do you start? We’ve outlined a few key areas that will help you understand how…
Everyone loves a good benchmark. And why not? To paraphrase Alistair Kroll, author of Lean Analytics, “you don’t know if you’re crushing it or being crushed” unless you have a line in the sand. Benchmarks are the inspirational lines that encourage you to identify areas for improvement, set clear objectives, and improve performance over time. They also serve as critical proof…
Cost Per Acquisition is an important metric that can help you gain useful insights on true return on investment. If you haven’t already, we recommend starting off by learning why a digital measurement plan is an important first step in your marketing strategy. One of the primary concerns facing businesses today is determining whether or…
Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to…
With increasing competition in the higher education landscape and an array of digital tactics at your disposal, it’s harder than ever to resonate with prospective students and truly make an impact. Just reaching prospective students is no longer enough. You have to “engage” with them throughout the student journey in an effective and measurable way….
Conversions. You know they’re important and you’ve likely heard a lot about how they figure into your marketing strategy, but do you know what the term actually means? If not, you’re not alone. Read on for a little marketing jargon 101.
If you’re running paid social media campaigns (and in today’s social media landscape, you should be) you’ll need to measure paid social media performance. With so much data provided by the various social media platforms (*cough cough, Facebook*) it can be easy to get lost in a sea of numbers. So where do you start?…
Not long ago, in a place way down under, a well-meaning supermarket chain asked Twitter followers to fill in the blank for the following statement, “I became an ALDI lover when I tasted ____ for the first time.” Predictably, the outcome wasn’t great. What followed was an onslaught of jocular wordplay one user called…
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