About Ben Smith

Ben Smith is a writer, research analyst, and Brown University graduate. When he isn’t in class, working, or interning with Incentric, he is providing the research that helps EAB address education leaders’ top challenges.
Entries By Ben Smith
  • How to Maximize Inbound Marketing for Higher Education

    With 90% of students researching colleges and universities online, institutions who practice inbound marketing for higher education are better positioned to engage prospective students along their path to admission. For would-be students, applying to college is more stressful now than ever before. Choices abound, competition is stiff, and tuition is high. Some prospective students will ditch a […]

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