As a higher education marketing communications professional you wear many hats. One day you’re managing a task force comprised of associate deans, high-powered alums and staff in a branding exercise. The next day you’re defending the tactics chosen for your latest enrollment marketing campaign. And every day – yes, every day – you’re living life […]
An outline of how to complete a competitive audit and the value of higher education marketing research. For higher education marketers the enrollment cycle can leave you feeling like a hamster on a wheel. Run, run, run… seat a class or cohort… keep running. Did you meet your enrollment goals for the year? Terrific! Expect […]
One of the most fulfilling aspects of serving as an account executive is functioning as the quarterback of a team. I remember when I was a kid and we played schoolyard football, if an odd number of kids showed up, we’d choose two even sides and then appoint an “official quarterback.” He’d be the quarterback […]
A post-trust era I recently read a blog from NPR entitled “A Finder’s Guide to Facts.” The piece discusses how to validate information in the so-called post-trust era of news reporting. Today the quest for accessing credible information has never been more challenging. A plethora of sources strafe us with content at a blinding pace. […]
Competition increases every day among higher education institutions seeking the best and brightest students. Consumers are now better informed than ever to research and decide upon the school that offers the best fit academically, socially, financially. Even more challenging, it’s a long consideration cycle that often lasts 18-24 months. That’s a significant window to absorb, […]