The path to becoming a National Cancer Institute (NCI) designated cancer center is a labyrinthine commitment to physician recruitment, research, and capital investment in the most effective equipment needed to provide optimal treatment. NCI designation is an exclusive status. And having worked in the space for years we understand the commitment required to earn this […]
Admit it, you’ve been in the majority of people who believe that good, old-fashioned direct mail – derisively maligned by our technology-loving selves as “snail mail” – was dead; a once powerful and now presumptively anachronistic marketing vehicle gone the way of the metaphorical horse and buggy. But has it? This may sound strange coming […]
In the sometimes complex and always regulated world of transfusion medicine, marketplace conditions can change quickly as new healthcare regulations are adopted. Effective healthcare marketers are prepared to shift messaging and competitive focus at a moment’s notice to adapt to changing regulatory conditions. How would you respond? For our client Verax Biomedical, that change came […]
The first Wednesday in February every year is – for this college football centric sports fan at least – a curious amalgamation of Christmas, the Super Bowl and a fervently religious observance all wrapped up in one magical day: it’s National Signing Day – the first day in which high school seniors can sign formal […]
Even as someone who has been in the professional world of politics and elections for more than a decade and been heavily involved in three successful election campaigns, I generally follow the old axiom: never talk about politics with your friends and family; nothing good can come of it. So without analyzing what happened, what […]
For me, it was a sobering departure. I am predisposed to look at the lighter side of virtually everything with which I come into contact. But, hard as I tried, there was nothing light or humorous I could find about cancer. It may seem odd, then, that it would translate into some of the most […]