State ACA exchanges must adopt a new approach to enrollment marketing and the lessons also apply to commercial health insurers, which can learn from consumer responses to higher costs, greater plan complexity, and a fragmented health insurance information environment.
As you build your health system’s brand strategy, look beyond the bright shiny objects of technology, specialties, and research. Make sure you also focus on human-centered values that matter to everyone.
As more people seek virtual care and tools, organizations like yours must expand their digital services. Of course, all of this assumes that your technology partners are thoroughly vetted and evaluated for security and HIPPA readiness.
When your healthcare organization communicates with the public, remember this: Your employees are listening too, and the messages you share externally will certainly reverberate internally.
As our team works with clients on upcoming enrollment periods and adjusting to federal changes in health insurance marketplace eligibility and coverage, it’s a good time to assess public sentiment in the health insurance space. A review of secondary research, along with our own primary research, reveals a complex mix of attitudes and expectations.
Among marketing efforts, healthcare marketing demands a high level of understanding of your audience. Empathy toward the sensitive situations and emotions of people who need healthcare services is paramount. By ensuring your strategy and messaging are attuned to your prospective customer’s situation, you’ll position yourself to responsibly encourage engagement. Keep these four steps in mind…
Content marketing is vital for healthcare organizations, so it’s not surprising that 83% are in some capacity engaging with content marketing. Yet, 58% state their efforts as only somewhat effective. One of the questions we hear most often from our clients in healthcare is how to create content that resonates with their audience, in addition…
The path to becoming a National Cancer Institute (NCI) designated cancer center is a labyrinthine commitment to physician recruitment, research, and capital investment in the most effective equipment needed to provide optimal treatment. NCI designation is an exclusive status. And having worked in the space for years we understand the commitment required to earn this…
In the sometimes complex and always regulated world of transfusion medicine, marketplace conditions can change quickly as new healthcare regulations are adopted. Effective healthcare marketers are prepared to shift messaging and competitive focus at a moment’s notice to adapt to changing regulatory conditions. How would you respond? For our client Verax Biomedical, that change came…
Now, more than ever, there are tools and methods available to allow marketers to understand what makes people tick. It is crucial we appreciate the wants, needs, and habits of each and every one of our personas to be relevant in an incredibly competitive marketplace, like healthcare marketing.
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