Email marketing is a powerful tool for businesses of all sizes. It allows you to reach out to customers, build relationships, and promote your products or services. But, one of the biggest challenges facing email marketers? Ensuring that your email campaigns display correctly across all email clients, particularly when it comes to email templates and…
Content is what keeps the social media engine burning – and it’s also one of the most challenging aspects of engaging your audience. The most successful digital presence begins with a cohesive, and well-articulated strategy. Use yours as a structure to reach your desired target audiences, hone your voice, and focus your content creation efforts. …
Email marketing campaigns have long been a highly personalized and effective tool for communication with your audience. It’s a medium that has defied the odds of the rapidly changing winds in digital marketing. It’s even evolved alongside other advances in marketing strategy to maintain its seat as a crucial element in any well-rounded communications plan….
According to the Oxford English Dictionary, a meme is “an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.” We often underestimate how impactful memes are to our modern culture when it comes to receiving and digesting information, but do…
As marketers, we need to create a blend of content types to reach audiences throughout the buyer’s journey to stay top of mind and guide them to our solution. The journey they go through (in simple terms) looks like this: Buyer recognizes a real or perceived need or problem Buyer looks for options for a…
Infographics are a useful tool for simplifying complex information and increasing readability. Research and other forms of work can take a great deal of time and the results are often lengthy and complicated. Although these findings contain important, impressive, and possibly groundbreaking information, most people will not sit down and digest it completely. That’s where…
Social media is a powerful tool that brands can leverage in many ways. We know consumers want to engage with brands that are authentic and can build a community around their offerings online. But what if you could take it a step further? Enter: User-Generated Content on social media. What is User-Generated Content? User-Generated…
This past holiday season everyone was looking for gifts for their family and friends that were meaningful and reliable, especially during this time when online shopping is essential. Who did they look to when they needed ideas for what to buy? These days, many turn to social media influencers for trusted recommendations! But, are brands…
Three? Is that all it takes? Yep. Granted, there are many other things that will boost your efforts to ensure your copywriting is read. Strong keywords, up-to-the-minute SEO, actionable analytics… they’re integral to your content marketing strategy. But the tips I’m sharing here are simpler and less sophisticated. Because that’s the kind of guy I…
You recently wrote the latest version of your website and marketing materials. You carefully crafted your messages. You honed lines to meet Facebook character counts, and you expounded gracefully in long-form Instagram posts. You made best guesses at Google algorithms and kept SEO top of mind. You agonized over what was too little information and…
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