You recently wrote the latest version of your website and marketing materials. You carefully crafted your messages. You honed lines to meet Facebook character counts, and you expounded gracefully in long-form Instagram posts. You made best guesses at Google algorithms and kept SEO top of mind. You agonized over what was too little information and […]
You spent a lot of time writing (and rewriting) that article, blog post, annual report, or whatever else you wrote. So before you release it to the world, share it with a good copy editor. Their input can go a long way toward improving what may already be a pretty fine piece. A copy editor […]
The demands on your organization to create enough valuable (and relevant) content are greater than ever. So how can you ensure quality when quantity becomes a necessary evil? Here’s one way to create effective content that’s clear, on point, and pleasant to read. When it comes to when it comes to… If you’re hard at […]
It seems safe to say that most people are more than willing to put themselves out into the world through social media and other online avenues. But there are many who are fiercely protective about what they’re willing to reveal online (perhaps we all could stand to be a little more like them). I have […]
Data is essential to and inextricably involved in marketing. It informs every step of the marketing journey, from the development of strategy to the execution of creative, from media spending to social geotargeting. It’s quite impossible to overstate the importance of data. So please forgive my bluntness, because there’s no gentle way to drop this […]