When a potential crisis hits, the shift from planning to execution can feel overwhelming. How do you move from strategy to action in the moment? The following crisis management “rules of thumb” build on the communications plan template we shared previously and will help you put your plan into motion with clarity and confidence.
Whether you’re proactively preparing for a major announcement or are engaged in crisis communications planning, media training is an essential discipline.
Whether a situation becomes a full-blown crisis often depends on how it’s managed. Proper planning and thoughtful preparation will put you in a better position to keep true crises to a minimum.
Public relations plays a key role for companies, brands, organizations, and public figures by using campaigns to build and protect their reputation. PR campaigns have been around for thousands of years; they’ve just taken on updated forms to fit their times. But what exactly is a PR campaign? A PR campaign is a set of…
A guide on how to invite politicians and elected officials to your next big event; identifying their role within it; the speaking order for elected officials; how to prepare for day-of and what to do post-event. Congrats! Your company has big news to share and you’re hosting an event. You’ve decided to invite elected officials,…
When it comes to effectively marketing your products, there are three key types of media to consider. From digital marketing strategies to more traditional tactics, each of these is integral to your brand’s success. And each can help you gain beneficial exposure for your business and mission with potential consumers. So, what’s the difference between…
Tips to putting your company’s best face (and message) forward while mitigating potential crisis situations. You don’t need to be in a PR crisis situation to leverage best practices in avoiding them. We can all think of instances where someone’s rogue statement has set off a firestorm of controversy or fallout. When it comes to…
Don’t let your message become overshadowed by these common mistakes for virtual media interviews. Like most everything else these days, media interviews have gone virtual. I’ve been asked a few times now if this new setting has helped or hindered my clients in their own interviews. My response is the same as it was for…
5 tips to keeping your media interview on track and on message We haven’t all been there, but we’ve certainly all seen it – a media interview gone wrong. Nerves, a slip of the tongue, being taken off guard, misinformation, disinformation, or no information at all… these situations can all set the stage for PR…
For years, those who toil in the world of public relations have hung their hat on the unique craft necessary to help shape and control the message. We’ve spent years mastering the nuances of different industries. We know just who to call when the need strikes, and although we sometimes get a bad rap, public…
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