Increasing student engagement is a constant goal for higher-ed marketers, and for good reason. Social media can be a powerful way to reach and engage with one of their most important audiences: students. You know they’re using it and chances are you’ve tried it out too. In fact, the average social media following for the…
Learn strategies to enlist the help of social media for higher education marketing throughout the student journey. By now you’ve likely heard that social media is a necessary part of the marketing mix. You may have even experienced some ways it has positively impacted your institution. After all, the average university posts to social media at…
With the decline of organic reach on Facebook, the need to incorporate sponsored content into your strategy can no longer be ignored. Even with a modest budget, Facebook Ads can result in social engagements, web traffic, and, ultimately, conversions for your brand when used effectively. Already running ads for your page but something’s just not…
If you’re running paid social media campaigns (and in today’s social media landscape, you should be) you’ll need to measure paid social media performance. With so much data provided by the various social media platforms (*cough cough, Facebook*) it can be easy to get lost in a sea of numbers. So where do you start?…
Now, more than ever, there are tools and methods available to allow marketers to understand what makes people tick. It is crucial we appreciate the wants, needs, and habits of each and every one of our personas to be relevant in an incredibly competitive marketplace, like healthcare marketing.
If you’re a higher-ed marketer you’re probably used to the ongoing competition for quality applicants, and now you’re also competing for their attention online. After all, to reach your audience you have to meet them where they are, right?
Encouraging strangers to talk to one another can be difficult. Not many people find it easy to share information about themselves with people they just met, even on social media. This is where icebreakers come in handy. Breaking the ice in a group usually helps people feel more comfortable to join in a group discussion. Many…
LinkedIn isn’t just for personal use. The social networking site may be billed as “for professionals,” but don’t let the ostensibly more serious nature of this platform scare you away. According to Pew Research Center a quarter of online adults are on LinkedIn. You read that right. That’s 25% of everyone on the Internet, who…
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