While lead generation and demand generation are often used interchangeably, they are not the same. When used together, however, they make quite the powerful team. After all, without demand, there can be no leads. Let’s take a closer look at lead generation vs demand generation.
Stakeholders are the people and organizations that are invested in your business and whose attitudes and actions have an impact on the success of your company, project, or campaign. Effective communication and authentic stakeholder relationships are a crucial aspect to your business’ success. Developing and nurturing these relationships can be the make-it or break-it for…
As competition for keywords and placements gets more and more challenging, it’s up to marketers to find better ways to cut through the clutter. One of those ways is through market segmentation. Targeting and connecting to the right audience can increase click-through-rates and even conversion rates when done properly.
An insider’s look at best practices, tips, and how to tell if your new project and communications agency are off to the right start. Finding the right communications agency to begin your new project can be tough. As you are deciding on an agency (or beginning to work with one), how will you know the…
Marketing to millennials only grows increasingly difficult as their spending trends shift. Tailoring your marketing efforts to what millennials are craving is definitely in your best interest. As of next year, millennials will hold the greatest buying power of any generation. Where Are They Spending Their Money? Music festivals, traveling, sporting events, restaurants, Uber rides;…
Even if you have an in-house marketing team, there are a number of benefits resulting from working with a qualified marketing agency. I know, big surprise, a blog from a marketing agency about the benefits of working with one. But, all biases aside, it’s important to understand a few key reasons working with a marketing…
PR events can be pretty intimidating. On the one hand, broad-based media coverage can get you wide exposure to your audience. But on the other, you and everything you do – or don’t do – are in the literal and proverbial spotlight. While it’s true in the case of PR event planning that practice makes…
If you’ve read our blog before you’ve heard us talk about the importance of knowing your audience and meeting them where they are. But not all audiences are the same and neither are the best ways to reach them. So how exactly do you find the best ways to reach your target audience? Do Your…
It’s no secret that the higher education landscape has become more competitive. According to a 2015 Gallup and Inside Higher Ed study, 58% of admissions directors said they did not meet their enrollment goals. And though higher education is known for restricted budgets and big asks, schools are investing more in branding and marketing. In…
You’ve probably heard of programmatic advertising before, but just like most big words, we tend to ignore them if we don’t know what they mean. I’ve been there, don’t worry. We’re here to scare off that big-word-syndrome and tell you all you need to know to get started. What is programmatic advertising? Programmatic advertising consists…
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