With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting…
In our increasingly knowledge-based society, where, it has been argued, customers know more about your products and services before you call on them than ever before, we have seen a fundamental shift in the way successful B2B companies sell. Welcome, consultative selling.
Podcasting has experienced steady growth in mainstream media and culture and has created new opportunities for marketers and organizations. Podcasts are on-demand radio shows that are available to listeners across a variety of applications and websites, most commonly with a mobile device or computer. The content is typically free to download and listeners have the…
When it comes down to it, selecting a partner to support you with digital marketing is just plain challenging. The landscape is crowded. The jargon is overwhelming. Sometimes it can feel like you’re not quite sure what you’re looking for. So what should you consider when selecting the right digital marketing agency for your needs?
Not long ago, in a place way down under, a well-meaning supermarket chain asked Twitter followers to fill in the blank for the following statement, “I became an ALDI lover when I tasted ____ for the first time.” Predictably, the outcome wasn’t great. What followed was an onslaught of jocular wordplay one user called…
Digital marketing is taking over the world, it seems. To people who were raised online, traditional marketing tactics (print, radio, TV, and more) might seem like something that should be left in the past. And while many businesses are aiming to grab consumer attention through online and digital media over print, they shouldn’t discount traditional…
Everything feels new. We are constantly experimenting and feeling our way with new digital media and stimuli, to see what works and what doesn’t. These days, clients and agencies alike are best served to adopt a beginners mind. “In the beginner’s mind there are many possibilities, but in the expert’s there are few,” said Shunryu…
Creating work and sharing feedback with your clients in person is an important part of the creative process. A good working session allows you to take full advantage of a client’s subject matter expertise and to ask questions and refine your work in real time. Similarly, clients can learn more about the process, make the…
There’s a lot of talk these days about the challenge of “hard to reach” audiences. Many times, these demographic groups or population segments are not truly difficult to engage. They just live outside the daily experience and cultural competence of many agency and client communicators. How can your healthcare institution – which actually does the…
Competition increases every day among higher education institutions seeking the best and brightest students. Consumers are now better informed than ever to research and decide upon the school that offers the best fit academically, socially, financially. Even more challenging, it’s a long consideration cycle that often lasts 18-24 months. That’s a significant window to absorb,…
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