Building a website for your business can be one of the best ways to express yourself and provide an informative destination for potential customers to learn about you, your products, and your services. Learning to build a website can be daunting and it can require a lot of time to get to a point where…
When it comes to creating elements for your website, or anything for the web, nothing seems to grab the eye better than animation. Like any good thing though, you need to be careful not to take this too far. Remember that your focus should be on adding value, so sprinkle animations in places that make sense and not just for the sake of adding them. With animation for the web,…
You’ve spent hours designing and developing your WordPress site to build your brand and provide prospects with valuable information. Now what? With all of your efforts and the costs associated with the development of your site, you need to protect your investment. This starts with taking steps to minimize the risk of losing your site…
We all know that an effective landing page can capture a lead or make a sale, but they’re not only popular in the B2B sphere. When thinking of higher education specifically, schools can apply these same principles to generate interest. Capturing a prospective student’s contact information can help colleges and universities generate inquiries and boost…
If your business were a car, an outdated website would be like driving on a spare tire. It will need to be replaced, and if it’s not, it will cause major problems. Building a new website is a perfect opportunity to align business objectives, customer personas, and industry best practices to ensure smooth traveling. Lay…
WordPress is one of the most popular CMS platforms for building just about any website you can imagine and companies of all sizes have adopted this platform for their development needs. So what makes WordPress so great? For one thing, WordPress has made big strides since the early years of website development. The platform makes…
With fast-growing technology and changing user engagement, developers must look for new ways to adapt and stand out. The good news? Augmented reality can help capture some of this engagement, create memorable experiences for users, and build your brand recognition. What is Augmented Reality? Augmented Reality (AR) is a three-dimensional experience that combines the real…
You recently wrote the latest version of your website and marketing materials. You carefully crafted your messages. You honed lines to meet Facebook character counts, and you expounded gracefully in long-form Instagram posts. You made best guesses at Google algorithms and kept SEO top of mind. You agonized over what was too little information and…
With the continuous changes taking place with website development, it’s important to find new ways to improve user engagement while freeing up your time to focus on other business initiatives. Chatbots are here to help. Before we dive into the top 6 benefits, let’s discuss what an AI chatbot is and how it works. What…
Nowadays, there’s a website for everything (or almost everything) and the growing competition for your visitors time and attention is something that you can’t ignore. So what’s a marketer to do? A growing technique called Website Gamification can successfully set you apart from the others and is proving to be more fun and engaging for…
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