When you think of website image alt text, the first thing that often comes to mind is the SEO (search engine optimization) advantages it may provide. Having accurate alt text can help increase traffic from image searches and keep the “Google Gods” happy by improving usability across the board. However, alt text has an even…
WordPress is an amazing platform that allows individuals and businesses to build and maintain a professional website without the need or help of a website developer. Of course, if you’re looking for a more customized option a WordPress developer (like me!) may be exactly what you need to help deliver a site that is optimized…
“There’s an app for that!” This iconic phrase coined (and later trademarked) by Apple in the mid-2000’s has shown to be borderline prophetic as the rest of the mobile phone market followed suit with a top priority on their developer ecosystems. From 2011-2017, the Apple App Store alone saw in increase of over 2 million new…
With issues such as banner blindness and increasing bounce rates, virtual reality (VR) may be the key to success brands need to help create eye-grabbing experiences. These kinds of experiences can assist with site stickiness and provide more reasons for valued visitors to share content on social media platforms. The potential outcomes of virtual reality…
What is Google Tag Manager? Simply put, Google Tag Manager is a free tool offered by Google that allows your marketing team or agency the ability to add and edit your own website tags without involving “the website guy.” Nothing against our fellow web developers, but setting up a remarketing, conversion tracking, or analytics campaigns for clients…
If you are new to artificial intelligence marketing, you may be one of the few. According to Forbes, 84% of marketing organizations are implementing or expanding AI and machine learning in 2018. Today, we’ve decided to unpack the increasingly popular practice with answers to five common questions about marketing with artificial intelligence.
Landing page design holds the power to convince consumers to take important steps on the path to purchase. Yet, in most marketing campaigns, landing pages are an afterthought. Many of us spend ages toiling over keywords, selecting target demographics, and writing slick, lead-generating ad copy. But few marketers take the time to ensure that we…
There are lots of things that can drive marketers crazy. Unsolicited sales calls, poorly targeted vendor emails, and missing out on the last slice of pizza in the break room. One of the main pain points we experience comes when working with websites. A web design fail, you might say. There are lots of elements…
When we begin working with a new client, one of the first deliverables we create for them is a sparkling clean new sitemap. A well-planned sitemap outlines how everything on a new site will relate to everything else. It is the heart of a sound information architecture that keeps a site easy to update, manage,…
One of the most important foundational elements of your brand is your website. Among assets like your social properties, apps, and other owned channels, your website is a primary representative of your organization. In order to make the right impression, it’s important your site is functioning at its best. Not only does it need to…
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