With so much emphasis on content marketing and inbound, oftentimes marketers feel pressure to churn out stacks upon stacks of content, in the form of blog posts, videos, downloadable resources (don’t forget to gate the content!), social media posts, infographics, and more. The demand for such content can be daunting, and most marketing teams aren’t…
If you’ve ever wondered what journalists and reporters look for in a pitch, you’re not alone. Getting your content in front of them is not an easy task. Your company has a great story to tell – maybe it’s a new product or project that could transform the future of your industry. You send out…
Competition increases every day among higher education institutions seeking the best and brightest students. Consumers are now better informed than ever to research and decide upon the school that offers the best fit academically, socially, financially. Even more challenging, it’s a long consideration cycle that often lasts 18-24 months. That’s a significant window to absorb,…
What is a buyer persona? Have you ever been served an ad for jeans that better suit your mom? Or received an email hyping pool cleaner in the dead of New England winter? It’s likely that the companies behind those promotions don’t understand or simply don’t deploy buyer personas. Buyer personas are representations of ideal…
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