With the continuous changes taking place with website development, it’s important to find new ways to improve user engagement while freeing up your time to focus on other business initiatives. Chatbots are here to help. Before we dive into the top 6 benefits, let’s discuss what an AI chatbot is and how it works.

What are chatbots?

A chatbot is a program that has the ability to interact with real human speech and or text patterns allowing it to provide relevant predefined answers. When a chatbot reaches a point where it does not or cannot answer a question it will push the conversation to a real person and learn from the experience to better respond to future queries.

You may have already interacted with a chatbot if you’ve used Amazon Alexa, Apple’s Siri or used some chatbot popup box in the lower right corner of a website or commerce site when you needed some assistance.

So why do some websites use chatbots and how can they help your website?

  1. Customer Engagement

    Keeping your clients and customers engaged with your website and your brand is extremely important. Just look at how companies implement social media marketing and you can see just how important it is. Chatbots provide a similar experience with their ability to instantly help and interact with your site’s visitors day or night, which can keep visitors on your site longer and help with conversions.

  2. 24/7 Availability

    Chatbots are always waiting to help potential customers gain instant insight into a specific question versus having to wait 24 hours for a response from a human. Technology has created an environment of instant gratification so even if a visitor arrives on your site at 1:00 in the morning your chatbot is up and ready to politely interact and leave a smile on your prospect’s face.

  3. The Magic of Automation

    Because chatbots are largely automated, they can save you time and money. By taking on repetitive tasks that used to belong to a person and assisting multiple customers at once, they free up you and your employees to work on other important tasks on your site and for your business.

  4. Visitor Satisfaction

    Trends are showing that some prospects tend to be happier using chatbots than other forms of communication, like phone and email communication. The live chat capabilities are one answer as to why the Chatbot is so welcomed by visitors and a pleasurable experience can lead to increased conversions.

  5. Chatbots are Trendy

    Messaging applications have become increasingly popular because of fast load times and responses. Chatbots provide that familiar easy-to-use interface users already know and love. This also adds an element to your site that allows you to keep up with trends and separates you from competitors that aren’t yet leveraging this technology.

  6. Increased Conversions

    Chatbots are your sales team’s new best friend. They have the ability to assist as a salesperson by providing relevant services and products depending on users’ requests. Asking the visitor questions that can guide their decision-making process can help increase conversion rates on your site.

By using chatbots properly, you can reduce the need for a face-to-face or phone call interaction. Instead, you can learn more about your prospects and guide them along the customer journey with the help of a digital assistant.