Public relations plays a key role for companies, brands, organizations, and public figures by using campaigns to build and protect their reputation. PR campaigns have been around for thousands of years; they’ve just taken on updated forms to fit their times. But what exactly is a PR campaign? A PR campaign is a set of…
If you have not seen or heard an ad for a local bank or credit union (other than your own) in the last couple of days stop reading now… Okay, since you’re still here, we’ve clearly established that most financial institutions dedicate significant levels of resources toward marketing their brand and/or products through paid and…
At recent conference for communications professionals, I had the opportunity to sit in on a really inspiring session about the confluence of public relations and virtual reality. Neither is a new concept, but combining them to create a really powerful experience is. So new that few professionals (if any) are doing it…yet. So, what’s the…
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