Expertise. Opinions. And some fun.

Our blog posts cover marketing-related issues that run the gamut from technology to psychology.
To keep things really interesting, we also feature occasional profiles of our team members. Dig in.

Banking Doesn’t Have to be Boring: Marketing for Banks & Credit Unions

by John Beaupre | Oct 7, 2020 | Banking & Finance, Strategy

While banking might never be described with synonyms of “exciting,” there’s no reason banks or credit unions should resign themselves …

10 Tips to Get the Most Out of Your Next College Sports Sponsorship

by Lynn Butler | Feb 19, 2019 | Advertising & Creative, Banking & Finance, Strategy

You may have attended a college sporting event and seen an organization’s name and logo featured on the scoreboard or …

Communications Planning for Financial Services Companies

by Jay Conway | Jan 30, 2019 | Banking & Finance, Strategy

It’s never too late to plan. To that end, it’s important to develop a communications plan to support the approved …

Why Financial Institutions Need an Earned Media Strategy

by Mike Masseur | Nov 7, 2018 | Banking & Finance, Public Relations

If you have not seen or heard an ad for a local bank or credit union (other than your own) …

The Social Banker: How to Leverage Social Media in the Financial Industry

by Ryan McAssey | Apr 2, 2018 | Banking & Finance, Social Media, Strategy

Think social media and financial marketing don’t mix? You may be missing out on quite the cocktail. In compliance-driven industries …

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.