If you’re a new Google Ads user or perhaps just looking to refresh some of your current campaigns, you might be wondering if you should position your brand on search marketing, display, or maybe both? Truth is, both mediums are highly effective when the proper expectations are set and your company’s business goals are the…
Launching a search marketing campaign can be a great way to generate new, qualified leads on your website. One of the reasons we like to recommend paid search (PPC) to our clients is because it attracts inbound leads who are usually further down the funnel and actively searching for your product or service. Everyone wants…
You may have attended a college sporting event and seen an organization’s name and logo featured on the scoreboard or streaming across a digital sign that wraps around an indoor arena, or noticed branded signage posted in the food court or lobby. Those are just a few examples of prime real estate that Colleges offer…
Wondering where to find the nearest Starbucks to get your fall pumpkin spice fix? “Just Bing it!” …said no one ever. Despite underwhelming popularity, Bing is bigger than you think, and while certainly not the most popular search engine, about 33% of all searches in the USA last year were from Bing. While clearly “little…
Display advertising often gets a bad rap. And it makes sense: many display ads have been deployed to the masses only to miss their targets and be ignored by an ever-evolving customer. Although today we are armed with technology that allows for hyper-targeting, the truth is that display ads cannot be counted on to directly…
We’ve all seen infographics. Whether you’re scrolling through your social feeds and stumble upon an infographic explaining an everyday topic or generated by one of your favorite brands; infographics are everywhere. But why? What are infographics? It’s important to understand what exactly infographics are in order to understand what makes them so effective. Infographics are…
There’s no doubt that running a successful paid search campaign can be a profitable strategy for your business if done properly. But to get that ROI back, you need to fully understand what you’re getting yourself into. Not surprisingly, Google makes it VERY easy to spend money in AdWords, and things can get out of…
It seems safe to say that most people are more than willing to put themselves out into the world through social media and other online avenues. But there are many who are fiercely protective about what they’re willing to reveal online (perhaps we all could stand to be a little more like them). I have…
Do banner ads work? This is a question that we are often asked by our clients. The answer is yes. According to an eMarketer survey (January 2017), small businesses ranked display ads as the third most effective marketing tool, behind social media and their company website. What is even more interesting, is this percentage increased…
As consumers, we have myriad choices when it comes to how we watch TV. We can record it, stream it, demand it, and of course binge it. As advertisers, it’s important to consider how this new “advanced TV” landscape fits into our strategic media plans, if at all. So what is it exactly? Simply put,…
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