The term, buyer persona, has most likely presented itself a few times throughout your career in marketing. Whether you have a general understanding, use the word loosely in daily conversation or overlook that fact that you might have no idea what it means, understanding buyer personas is essential to your strategic marketing execution.
Say you’re exploring a city and you see an empty restaurant vs a booming patio next door. You reasonably conclude the food is better at the latter, and you give it a try. Before we experience something new, there’s no denying we take some comfort in the approval of others. This is the principle at…
If you’ve read our blog before you’ve heard us talk about the importance of knowing your audience and meeting them where they are. But not all audiences are the same and neither are the best ways to reach them. So how exactly do you find the best ways to reach your target audience? Do Your…
The path to becoming a National Cancer Institute (NCI) designated cancer center is a labyrinthine commitment to physician recruitment, research, and capital investment in the most effective equipment needed to provide optimal treatment. NCI designation is an exclusive status. And having worked in the space for years we understand the commitment required to earn this…
With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting…
Podcasting has experienced steady growth in mainstream media and culture and has created new opportunities for marketers and organizations. Podcasts are on-demand radio shows that are available to listeners across a variety of applications and websites, most commonly with a mobile device or computer. The content is typically free to download and listeners have the…
With so much emphasis on content marketing and inbound, oftentimes marketers feel pressure to churn out stacks upon stacks of content, in the form of blog posts, videos, downloadable resources (don’t forget to gate the content!), social media posts, infographics, and more. The demand for such content can be daunting, and most marketing teams aren’t…
If you’ve ever wondered what journalists and reporters look for in a pitch, you’re not alone. Getting your content in front of them is not an easy task. Your company has a great story to tell – maybe it’s a new product or project that could transform the future of your industry. You send out…
Digital marketing is taking over the world, it seems. To people who were raised online, traditional marketing tactics (print, radio, TV, and more) might seem like something that should be left in the past. And while many businesses are aiming to grab consumer attention through online and digital media over print, they shouldn’t discount traditional…
Now, more than ever, there are tools and methods available to allow marketers to understand what makes people tick. It is crucial we appreciate the wants, needs, and habits of each and every one of our personas to be relevant in an incredibly competitive marketplace, like healthcare marketing.
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