It seems safe to say that most people are more than willing to put themselves out into the world through social media and other online avenues. But there are many who are fiercely protective about what they’re willing to reveal online (perhaps we all could stand to be a little more like them). I have…
While most of what you hear about millennials concerns the things we’ve killed, there’s no arguing that millennial women and families are bringing lots of beautiful life into the world. More than a million millennials are becoming moms each year. That’s over 18 million millennial moms with a spending power of more than $2.4 trillion…
Landing page design holds the power to convince consumers to take important steps on the path to purchase. Yet, in most marketing campaigns, landing pages are an afterthought. Many of us spend ages toiling over keywords, selecting target demographics, and writing slick, lead-generating ad copy. But few marketers take the time to ensure that we…
The relationship between sales and marketing teams is often fraught with uncertainty. In fact, data from HubSpot suggests that 87% of the terms sales and marketing professionals use to describe each other are negative. Yet, both sales and marketing are critical in helping companies convert anonymous consumers to leads and leads to customers to achieve…
To emoji, or not to emoji, that is the question… Emoji-based marketing campaigns have increased 777% year-over-year, so something has to be working here. Although, before incorporating emojis in your messaging, consider your brand, their voice and how you want to be perceived by the public to understand if emojis are an appropriate way to…
There are lots of things that can drive marketers crazy. Unsolicited sales calls, poorly targeted vendor emails, and missing out on the last slice of pizza in the break room. One of the main pain points we experience comes when working with websites. A web design fail, you might say. There are lots of elements…
Since you’re here, there’s a good chance you’re either fully aware of content marketing, or you’ve been wondering what all the buzz is about and what value it can bring to an organization. Content marketing is an ever-growing world, one that is important to any business. But what is the business value of content marketing?
As consumers, we have myriad choices when it comes to how we watch TV. We can record it, stream it, demand it, and of course binge it. As advertisers, it’s important to consider how this new “advanced TV” landscape fits into our strategic media plans, if at all. So what is it exactly? Simply put,…
When we begin working with a new client, one of the first deliverables we create for them is a sparkling clean new sitemap. A well-planned sitemap outlines how everything on a new site will relate to everything else. It is the heart of a sound information architecture that keeps a site easy to update, manage,…
Strategic relationships with key business partners are critical to the success of any organization. Partners extend your capacity and capabilities in a cost-efficient way. When it comes to finding an agency, how do you forge a collaboration that will take your communications and marketing program to the next level? Here are five common characteristics that…
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