Working alongside our clients on a website redesign, our team emphasizes the importance of structured planning and focuses on establishing alignment on vision and strategy, content, technology, an unwavering focus on the user, and site governance. To help distill this into a manageable framework as you approach your next website redesign, here are six critical priorities for you as a project leader.
The hesitation surrounding artificial intelligence in education settings stems from legitimate concerns that reflect education’s mission to develop independent thinking and authentic learning. In contrast, AI tools in the workplace are enhancing human capabilities, prompting organizations to invest in upskilling and digital fluency to remain competitive. How do we better prepare students while preserving the intellectual rigor of higher education? The path forward requires a fundamental shift in how we approach AI in education.
In today’s digital-first world, creating a great user experience (UX) is one of the most powerful tools for marketers. With consumer expectations at an all-time high, brands that prioritize a seamless, enjoyable experience are not only winning loyal customers but also maximizing the impact of their marketing efforts. This post explores the essentials of UX…
Ever felt like you’re playing an endless game of hide and seek on a website, clicking through menus and links trying to find what you need? Trust me, we’ve all been there. But guess what? There’s a way to make that frustrating experience a whole lot easier! Enter AI chat assistants! Think of them as…
Look, we get it. Since the advent of artificial intelligence (AI), it has been met with a range of reactions from curious to apprehensive. It seems as though many of us have been disturbed by the idea thanks to pop culture ever since the release of films like The Terminator and 2001: A Space Odyssey….
If you want your website to effectively reach and serve everyone, it is critical to understand the importance of accessibility. iFactory’s Director of UX and Design Jeremy Perkins, our resident expert on web accessibility, recently shared his insights on what it means to build a more inclusive website. Here are seven key takeaways. Who benefits…
Responsive website development can come in many forms, and there are many tools and frameworks available that can help you build a great site to represent your brand. Now, not all frameworks are created equal. Let’s look at a couple of the most commonly used CSS Frameworks and how they match up against each other,…
A landing page is a great way to capture attention for your marketing campaign, and it can help guide potential customers along the path to conversion. And because a landing page is designed with a single goal in mind, this is especially true if your site has a lot of content to explore. Is your…
When building your website there are a lot of things to think about including what platform you’ll use to build your site, hosting, plugins, code, layout, image elements, how it will look on mobile devices, and so much more. Using plenty of white space is always a good approach. Keeping the site clean and uncluttered…
If you want to connect with a larger potential audience online, you must invest time and effort into website development. From design to the build of your site pages, including elements, setting up your navigation, and linking everything together so everyone who visits your site has a memorable as well as a great experience is…
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