A web persona is a fictional individual that you create to represent one of your audiences, and it is meant to help you make important decisions in your redesign processes based on user needs. This exercise can feel silly – giving this pretend person a name, picking out a stock image, talking about them like…
At recent conference for communications professionals, I had the opportunity to sit in on a really inspiring session about the confluence of public relations and virtual reality. Neither is a new concept, but combining them to create a really powerful experience is. So new that few professionals (if any) are doing it…yet. So, what’s the…
When it comes to website accessibility, inclusivity is key (especially in light of new ADA lawsuits). It doesn’t matter how clean your code, how beautiful your design, or how engaging your content, if your website is inoperable to people with visual, auditory, motor, or cognitive disabilities. But making your website accessible does not mean you have…
5 Key Attributes of a Killer Landing Page Remember when microsites were all the rage? (Or when the phrase “all the rage” was all the rage? Nah, me neither). It wasn’t long ago that microsites functioned as the exclusive front porch presence for many a marketing campaign. To be fair, microsites are still alive and…
Many underestimate the importance of having a well optimized website, especially in the field of higher education. Not only is the university’s website a primary resource for campus operations, but it is also the student’s first impression of the organization they are considering. Having a great web presence is a necessary marketing tool and is…
Creating work and sharing feedback with your clients in person is an important part of the creative process. A good working session allows you to take full advantage of a client’s subject matter expertise and to ask questions and refine your work in real time. Similarly, clients can learn more about the process, make the…
Building an elegant navigation scheme for a client’s site is a critical part of any web redesign, and one of the most difficult. My colleague Pete (whose anecdote I have shamelessly stolen borrowed to inspire this post) explains to our clients that good navigation should be like electricity: it’s invisible, it “just works,” and you…
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